Miami On Sight is a community-minded fashion project, celebrating the city and its people through showcasing established and emerging local designers in unique, iconic Miami locations. Miami On Sight produces recurring fashion and design events with a focus on outreach, accessibility, and inclusivity to create connections between the arts community and the general public.
The first annual Miami On Sight fashion show took place in Collins Park, outside of the Bass Museum, on Sunday, September 29th, For our first annual runway, 16 local Miami designers and artists showcased 9 complete looks in collaboration with local shoe and accessory designers. The theme for the inaugural 2019 Miami On Sight Fashion Show was sustainability, featuring Miami designers that incorporate sustainable practices in the production of their garments and accessories. The runway also incorporated two distinctly Miami sculptures, Ugo Rondinone's neon Miami Mountain and the exquisite 1962 Albert Vrana Rotunda, monuments to a shared history of art and beauty in the open air. This free event, the first of its kind, drew an attendance of 500 people, with all VIP seat ticket proceeds benefiting Habitat For Humanity of Greater Miami, a local nonprofit organization that transforms lives and communities in Miami-Dade by providing low-income families with affordable home ownership opportunities.
The second show, formulated around the concept of 'Luxury Sustainability,' was held on December 8th, 2019, in the Palm Court of the Miami Design District. The Luxury Sustainability presentation incorporated the venue’s art and architecture into the unique performance, including Buckminster Fuller’s 'Fly’s Eye Dome' and the 'Pink Beasts' installation by South Florida artist Fernando Laposse. Seven designers presented nine unique runway looks. Falling as it did on the final day of Art Basel weekend, an emphasis stated in the project proposal was to provide a local counterpoint to Art Week's increasingly soft focus on art and design being done right here in Miami. Models walked to a playlist of exceptional contemporary Miami bands and musicians of all tendencies who agreed to participate. The evening's emcee was photographer, blogger, influencer, and promoter of ethical brands, Samantha Viola (IG: @shesgoing_). This free event drew a crowd of over 500 people and provided entertainment for a night of fundraising to protect Florida's coral reefs.
As this young startup continues to crystalize its vision, Miami On Sight is expanding horizons to include panel discussions, pop-ups, mixers, and other fashion events, in addition to public runways.
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